The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

2338: DigitalBits & The Brand Economy - Blockchain Meets Loyalty Programs.

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Sinopse

Daniele Mensi, Managing Director at DigitalBits Foundation, joins me for a deep dive into the world of DigitalBits blockchain and its transformative impact on the brand economy and consumer engagement. DigitalBits aims to drive the adoption of blockchain technology in the retail and brand sectors, partnering with renowned brands and organizations to offer innovative blockchain-based loyalty programs and enhance customer experiences. Daniele, a seasoned Italian serial entrepreneur with over 20 years of experience in technology, finance, and telecommunications, shares his insights on how the DigitalBits blockchain is tailored to cater to brands and the retail sector by creating a more meaningful way for brands and consumers to engage. He discusses the importance of authenticity and imperfections in their work and how partnerships with companies like CoinBar and Dr. Gungar enable digital Bitcoin as a payment tool for retail products. In this episode, you'll also learn about DigitalBits' collaborations with sport