The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

Guy Tytunovich is the founder and CEO of CHEQ, a leading security firm specializing in the elimination of bots, fake web traffic, and malicious users. Born from the minds of former members of Israel's elite intelligence Unit 8200, CHEQ is dedicated to shielding over 15,000 companies worldwide from damaging web activities that can significantly impact their bottom lines. In our conversation, Guy unpacks the startling extent to which bots and fake traffic disrupt businesses, with a whopping 40% of all web traffic comprised of invalid users and bots. He illuminates how this trend sabotages marketing efficiency, skews data and analytics, and hampers on-site conversion efforts. Guy brings the issue to life with real-world examples. We dive into CHEQ's findings, which reveal an astounding potential wastage of $658M annually in Twitter ad spend on bots and fake users. Guy also touches on the infamous bot attacks on Ticketmaster during Taylor Swift's tour sale, which led to site crashes and congressional hearings. We