The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

In this episode of The Tech Talks Daily Podcast, we explore the rapidly evolving AdTech and digital programmatic advertising industry with Mark D. Walker, the CEO, Co-founder, and Chairman of Direct Digital Holdings (DDH). Mark unpacks how DDH, a burgeoning titan in the industry, continues to lead with its innovative technology platform that manages approximately 90,000 clients monthly, generating over 100 billion impressions per month across various media channels. Amid industry turbulence, this disruptive tech entity uniquely stands strong, continuing to grow and succeed. Crucially, DDH isn't your typical AdTech firm. Comprising Huddled Masses, Colossus SSP, and Orange142, DDH presents a unique ad ecosystem that offers services on both the ad-buy and ad-sell sides, a feature that most competitors lack. DDH has strategically positioned itself as a leader in programmatic advertising, emphasizing reaching consumers and publishers in mid-sized, multicultural, and under-represented markets, including those linke