The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

Victor Potrel, VP of Content Distribution at TheSoul Publishing, and Reza Izad, Co-Founder of Underscore Talent. Sitting at the unique crossroads of creators, platforms, and consumers, Victor and Reza share insights from their wealth of experience in the ever-evolving creator economy. The duo begin by shedding light on their respective backgrounds and their companies' commitment to fostering the growth of content creators across various platforms. Their combined experience of over 30 years, a portfolio reaching 1.5 billion social media subscribers, and representation of over 200 big names in digital-first talent, provides a comprehensive look at the intricacies of the creator economy. We explore their collaborative work in amplifying the voices of creators, the challenges of the attention economy, and how creators need to adapt to different platforms and formats to reach their audience effectively. Victor and Reza delve into the complexities of working with both traditional and digitally native talents. They