The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

In today's episode, we sit down with the dynamic David A. Steinberg, the co-founder and CEO of Zeta Global, a cloud marketing tech giant that recently broke down the distinctions between the shopping behaviors of Gen Z, Millennials, and Gen X. How are they choosing brands? What's their shopping platform of choice? And how do these patterns signal the booming rise of live shopping and the "phygital" fusion in the retail space? As marketers scramble to decipher the digital-native Gen Z and anticipate the upcoming Generation Alpha, David sheds light on why understanding these consumer habits is paramount. But that's just the tip of the iceberg. With Zeta Global's expertise in harnessing AI-powered insights from a monumental data pool, they've been steering Fortune 500 brands like Hanes, Toyota, and Purple towards understanding consumer intentions. Not to mention their recent introduction of generative AI data analysts, ramping up companies' marketing arsenals.   Co-founding Zeta Global alongside ex-Apple CEO Joh