The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

2500 : Digital Marketing Finance: A Conversation with Chris Pearce of Marigold (Cheetah Digital)

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Today, I will take you into the often-overlooked corridors of finance within the digital marketing realm. My guest, Chris Pearce, serves as the International Finance Direct for EMEA and APAC at Marigold, a name that commands respect in the digital marketing arena.  In the episode, Chris walks us through Marigold's transformative journey as they made the shift from manual to automated accounts receivable using Quadient AR by YayPay. Chris delves into the before and after, revealing a landscape fraught with challenges, including inconsistent system reports and missed follow-ups that were a part of their pre-automation days.  With automation, the game has entirely changed for Marigold, with remarkable improvements like securing on-time payments, enhancing customer experiences, and slashing overdue customer payments by an impressive 40%. We then discuss the K-Piver-Cordion system, a leap forward in the company's automated accounts receivable efforts. This has significantly optimized communication with customers,