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Sinopse

I sit down with Jeremy Sirota, the CEO of Merlin. Merlin is a trailblazing entity in the realm of digital music, boasting a global market share of 15% in the independent music sector and forming premium partnerships with tech behemoths like Apple, Spotify, and TikTok. With a background in technology law and a specialized focus on copyright issues, Jeremy offers a multidimensional perspective that bridges the music and technology industries. The conversation kicks off by exploring Merlin's key mission, which is to offer independent artists and labels the access, transparency, and opportunities they need to thrive in the digital world. Merlin's impact transcends traditional streaming services, encompassing strategic collaborations with alternative platforms like Pinterest, Canva, and Twitch to reach new audiences on a global scale. The dialogue takes a nuanced turn as we delve into the transformative impact of emerging technologies such as Augmented Reality (AR) and Virtual Reality (VR) on the music industry. T