The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

In today's complex digital ecosystem, organic search has emerged as a fundamental element for building brand authority and generating ROI. But how exactly do brands measure and optimize their organic search efforts in a sea of data and paid marketing strategies? In this insightful episode of Tech Talks Daily, I dive deep into this subject with Adrien Menard, the CEO and Co-Founder of Botify, a disruptive web page performance platform that empowers brands to enhance their organic search visibility. Adrien offers a compelling argument for why organic search should be at the forefront of your brand's marketing strategy. Contrary to prevailing notions that SEO is neither "shiny" nor "sexy," Adrien discusses how the landscape is ripe for innovation through data science, automation, and machine learning. Discover how Botify is modernizing the SEO industry and learn about their unique approach to measuring Return On Organic Search Spend (ROSS). Tune in to hear about the challenges and opportunities faced by digital