The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

I sit down with Nicole Kivel, Managing Director of Northern Europe at Criteo, to dissect the burgeoning field of retail media. Nicole, an early evangelist of retail media who successfully launched HookLogic Sponsored Products to the European market, brings a wealth of experience and insights to the table. The episode is a deep dive into the complexities, challenges, and opportunities that retail media presents in today's advertising landscape. The conversation kicks off with Nicole and Neil discussing the pivotal role of in-store data for retailers. Nicole argues that this data can serve as a unique selling proposition, especially when competing with online behemoths like Amazon. She emphasizes that leveraging in-store behavior can make retailers stand out in a crowded media market, citing the UK as a strong player in this area with companies like Boots, Tesco, and Sainsbury’s all having robust loyalty programs. As the dialogue progresses, the focus shifts to the need for standardization, transparency, and se