The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

Today, I enjoyed a conversation with Az Raj, EMEA CMO of Merkle, and the UK & Ireland CMO of Dentsu. With over two decades of experience in the digital industry, Az is a recognized thought leader and a member of prestigious boards and committees, including the Forbes Communications Council and the Data & Marketing Association (DMA) customer engagement committee.  This episode offers a deep dive into the evolving landscape of marketing, focusing on consumer-centric experiences, agility, and the role of technology in shaping customer interactions. The conversation starts with Azlan introducing himself and his unique approach to marketing, which emphasizes solving problems over traditional campaigns. He discusses the shift from product-centric to consumer-focused experiences, citing examples of businesses that have successfully deviated from conventional strategies.  Az underscores the importance of agility in today's fast-paced digital age, challenging the old adage of "Ready, Aim, Fire" by suggesting t