The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

I sit down once again with Arsen Avakian, the Founder and CEO of Cooler Screens, a company that's revolutionizing the in-store retail experience. Arsen's innovative approach to retail media has garnered significant attention and support from industry giants across retail, consumer products, and technology sectors. Retail media, the practice of showing personalized ads to consumers both online and in physical stores, has been gaining traction. It's a win-win for both retailers and consumers. Retailers get to monetize their platforms, and consumers receive personalized ads based on their preferences. The scale of this is enormous, with projections indicating that retail media advertising could reach $125.7 billion by 2023 and even outpace TV ad revenue by 2028. Cooler Screens is taking this concept a step further by bringing digital ads right to the store aisles. Imagine walking into a grocery store and seeing smart screens instead of traditional cooler doors. These screens not only display ads but also provid