The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

2579: The Chief Customer Officer: Roles, Responsibilities and ROI

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Sinopse

Join me for an insightful conversation with Mary Fratto Rowe, the newly appointed Chief Customer Officer at Navisite. With over three decades of experience in customer success and leadership, Mary brings a wealth of knowledge on transforming customer success organizations and driving business growth through exceptional customer experiences. In this episode, Mary discusses the evolving role of the Chief Customer Officer and how it's becoming increasingly pivotal in aligning company strategies with customer needs and expectations. She shares her vision for Navisite's customer experience, emphasizing the importance of building strong, honest relationships and the implementation of strategic programs like executive sponsor programs and customer advisory boards. We explore the concept of a customer-centric organization, delving into how such an orientation can drive a company's growth and success. They discuss the significance of a robust customer success program in increasing revenues, profitability, and sharehol