The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

In this episode of Tech Talks Daily, I have a fantastic conversation with Emma Steeley, CEO of Aro, formerly known as Freedom Finance. With 17 years of experience in consumer finance and fintech, Emma brings a wealth of knowledge and insight into the rapidly evolving world of financial services. The episode starts with Emma discussing the strategic rebranding of Freedom Finance to Aro. She explains how this change reflects the company's commitment to innovation, adaptability, and growth, aiming to meet customers better needs in a dynamic global landscape. A significant part of the conversation is dedicated to how Aro is leveraging machine learning to transform personal credit matching. Emma elaborates on how the company uses application data, credit reports, open banking, and internal data in their machine learning models. This approach enables Aro to match customers with lending offers they are most likely approved for, significantly enhancing the customer experience beyond what generic credit scores can off