The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

Today, I am joined by David Morton, Chief Revenue Officer and Chief Customer Officer at Hinduja Global Solutions (HGS) UK. With a rich background spanning over two decades in strategic sales, customer relationship management, and business process outsourcing, David offered an in-depth perspective on the transformative role of artificial intelligence (AI) in customer service. The conversation opened with a look at the evolving role of the Chief Revenue Officer. David reflected on how this position has significantly changed over the past decade, transitioning from a role that was once spread across multiple senior stakeholders to a consolidated position focused on business growth and strategy. He highlighted the increased complexity of the role, especially in navigating digital transformation and commercial models in today's fast-paced business environment. A key focus of the discussion was the integration of AI in customer service. David emphasized that AI should be viewed as a tool to support overall business