The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators
2833: Accelerating SMB Marketing Success with AI
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:39:02
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Sinopse
How is artificial intelligence (AI) transforming the way small and medium-sized businesses (SMBs) approach marketing and customer interaction? I sit down with Ryan Johnson, Chief Product Officer at CallRail, a platform empowering over 200,000 SMBs with advanced call, text, and form tracking capabilities, to explore this pivotal question. With a deep dive into AI's role in product innovation, this episode offers a unique perspective on leveraging technology to enhance marketing effectiveness and optimize customer experiences. Ryan brings a rich background in AI and machine learning (ML) from his time at a pre-revenue AI startup, where he learned firsthand the challenges and expenses associated with building AI solutions in-house. At CallRail, the focus is not on becoming an AI shop but on enhancing customers' ability to market more effectively through strategic partnerships with AI leaders. This approach allows CallRail to integrate AI meaningfully, making it purposeful, valuable, accessible, reliable, and sca