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Are we standing on the brink of a technological revolution in commerce? Today, on Tech Talks Daily, we're joined by Ken Moore, Chief Innovation Officer at Mastercard, to delve into the company's "Emerging Technology Trends for 2024" report. This comprehensive analysis outlines the technological strides expected in AI, computing power, and data and the converging forces reshaping how we buy, sell, and interact in the digital economy. In this episode, we'll uncover how AI advancements, such as generative AI, are poised to transform consumer experiences over the next three to five years. Imagine AI assistants responding to your queries and anticipating your needs, making shopping and travel more personalized than ever before. We'll explore the development of Mastercard's Shopping Muse, a new AI tool designed to redefine how consumers discover and purchase products. However, with great technology comes great responsibility. The rise of deepfakes and other digital threats is pushing companies like Mastercard to in