The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

  Could the rapid evolution of CRM systems be the hidden game changer in today's business environment? In this episode of Tech Talks Daily, we sit down with Arun Gupta, a seasoned Microsoft Dynamics 365 architect and CRM specialist who's reshaping client experiences at Sony Pictures Entertainment. Arun unravels the story behind a transformative CRM implementation that not only streamlined operations but also enhanced business outcomes on a global scale. From the meticulous selection of the right CRM system to overcoming integration hurdles with existing technologies, Arun provides a masterclass on navigating complex CRM scenarios. He emphasizes the critical role of user adoption and the often underestimated challenge of maintaining high-quality data within these systems. As we delve into the technical specifics, Arun explains the importance of integrating CRM with other business technologies like ERP and marketing automation to create a unified platform for customer management. This synergy, he argu