The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

I invited Michael Reitblat, CEO and founder of Forter, to unpack a reality many retailers are living with every day. Fraud is no longer a side issue. It shapes conversion rates, customer loyalty, and the bottom line. Michael argues that if you remove the fear of fraud, you unlock growth. That sounds bold, but his lens is practical. Replace guesswork with instant, consistent decisions and you improve both security and the checkout experience. Here’s the thing. False declines feel like fraud in disguise. When good customers get blocked, they do not return. Michael explains how Forter uses real-time signals to say yes or no within the transaction, without adding friction. The promise is simple. If a buyer is genuine, let them through. If it is fraud, stop it and cover the chargeback. It is a clean model that puts accountability on the platform, not the merchant. We also talk about what happens when AI agents start buying on our behalf. If software is placing orders, refunding items, or filing disputes, identity