The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

Zeta Global’s CTO, Chris Monberg talks about building AI that helps brands grow with repeatable, scalable programs without losing the spark that makes a brand feel human. Zeta’s promise is simple to say and hard to do. Help marketers deliver better results with less waste by pairing strong data, clear identity, and practical AI inside the Zeta Marketing Platform. What stood out first was Chris’s view of design as a contact sport. He hires builders who live in the work, and he still enjoys rolling up his sleeves himself. That mindset shows up in how Zeta approaches AI for marketing. Rather than shouting for the next click, he wants systems that perceive intent and context. He described an early lesson from retail floors in Seattle. The best experience came from people who noticed a customer’s posture and pace before speaking.  Empathetic design translates that awareness into algorithms that understand latent signals and respond with care, not noise. We also dug into a tension many leaders feel. Automation is e