Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Brent Weaver is the CEO and founder of uGurus. He leads the vision for the company and creates educational programs that help agency owners work on their business to drive additional revenues, increase profits, and create freedom in their life. Brent is here to share his insight on referrals and the importance of choosing a niche for your agency. 3 Golden Nuggets Niching helps you fish in the right pond. Figuring out a niche where you can be profitable and deliver the best results is "fishing in the right pond" according to Brent. The key is testing out different ponds in order to find the best fit for your agency. Pareto Principle: 80% of outcomes are from 20% of input. Is worthwhile and valuable to determine if you're spinning your wheels on small clients that aren't helping contribute to your revenue. Going through this exercise is key to being more profitable. There are 3 marketing engines agencies need. These are:  content, partnerships, and paid ads. Relying on referrals is not scalable. It's like sitt