A16z Podcast

Meta CMO: How Advertising Works Under the Hood

Informações:

Sinopse

Ads pay for the internet—and they’re about to change again. a16z General Partner Erik Torenberg, entrepreneur and author Antonio García Martínez, and Meta CMO Alex Schultz dive into growth and performance marketing, privacy myths, retail media, and the AI future of “audience-of-one” advertising—plus Instagram what-ifs, WhatsApp as a super-app, and how Meta’s feed shifted from social graphs to AI-ranked content. Timecodes:0:00 Introduction 0:38 Book Inspiration & Positive Perspective on Advertising4:43 Critiques of Online Advertising & Data Privacy7:34 The Evolution of Media Business Models10:12 Content Moderation and Platform Shifts11:43 Connected vs. Unconnected Content & The Rise of AI13:34 The Future of AI, Personalization, and Advertising28:18 Retail Media Networks & First-Party Data38:18 Alternative Histories: Instagram, Libra, and Industry What-Ifs46:31 The Impact of AI on Jobs and Company Structure55:00 The Metaverse, VR, and Future PlatformsResources:Make sure to get Alex’s book here!F