The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

Here’s the thing. Payments only look simple from the outside. In this Tech Talks Daily episode, I sit down with Roberto “Reks” Kafati, CEO and co-founder of DEUNA, to unpack how a scrappy one-click checkout idea grew into an intelligent payments infrastructure that now touches a large slice of Mexico’s online economy.  Reks explains why Latin America’s high decline rates aren’t just an inconvenience but a growth killer, and how DEUNA’s early focus on orchestration and checkout opened the door to something bigger. When a region routinely sees more than four out of ten online transactions knocked back, the bar for reliability sits in a different place. That practical problem set the stage for what came next. Athena, Real-Time Decisions, and 638 Signals per Transaction DEUNA’s pivot point came when merchants asked a fair question. With all this payment data flying through the system, what should we do with it? The answer is Athena, DEUNA’s AI-powered layer that watches every transaction and feeds merchants real-