The Dental Hacks Podcast

In this "throwback" episode recorded live at Voices of Dentistry 2023, hosts Kevin and Zach are joined by guest Dr. Craig Harder to debate and discuss dental myths and tips. The main topic of conversation is the dental myth that Invisalign is a great value for dentists. Craig argues that Invisalign is not a good value because it eats up a significant portion of the fee, especially for dentists who don't do a high volume of cases and therefore don't qualify for discounts. Kevin, a high-volume provider, counters that the value of Invisalign is not just in the cost per case but in its powerful marketing engine. He explains that Invisalign's massive ad campaigns drive patients directly to dentists' offices, a level of promotion that individual practices could never achieve. The conversation also touches on the user experience of other clear aligner companies versus Invisalign, with Kevin stating he finds the Invisalign user interface to be far superior. Craig's tip: Always use Vivera retainers after aligner thera