Macvoices Audio

Joe Kissel introduces Take Control Premium, a new membership program offering 50% discounts on all Take Control books for a year. He explains the challenges of online sales, taxes, and the reasoning behind replacing traditional sales with this model. The discussion covers pricing, customer psychology, and the value of quality tech information in a world of quick but often unreliable online answers. Today’s edition of MacVoices is supported by MacVoices Live!, our weekly live panel discussion of what is going in the Apple space as well as the larger tech world, and how it is impacting you. Join us live at YouTube.com/MacVoicesTV at 8 PM Eastern 5 PM Pacific, or whatever time that is wherever you are, and participate in the chat, or catch the edited and segmented versions of the show on the regular MacVoices channels and feeds. Show Notes: Chapters: 00:00 – Introduction and Welcome 01:21 – What Is Take Control Premium? 04:27 – Why a Membership Model? (Amazon Prime Inspiration) 07:00 – Tax Complexities and Why