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Google has a secret plan to return to China, the Apple earnings analysis, Masayoshi Son goes “Brandless” and in praise of microfilm! Links:GOOGLE PLANS TO LAUNCH CENSORED SEARCH ENGINE IN CHINA, LEAKED DOCUMENTS REVEAL (The Intercept)Apple tops 300 million paid subscriptions as it reportedly preps new subscription services (Digiday)This No-Brand Startup Won $240 Million to Fight Amazon on Price and Quality (Bloomberg)Microfilm Lasts Half a Millennium (The Atlantic) Learn more about your ad choices. Visit megaphone.fm/adchoices