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Originally published April 2015 It’s part two of our Amazon founding story. How did Amazon come to completely dominate e-commerce? How did Jeff Bezos’ “Get Big Fast” strategy evolve? How and why did Amazon become the quintessential “dot com” and dot-com-era stock? The answers are within.  Bibliography:  The Everything Store: Jeff Bezos and the Age of Amazon  The Playboy Interview: Moguls  Amazon.com: Get Big Fast  One Click: Jeff Bezos and the Rise of Amazon.com  http://jimromenesko.com/2013/08/11/i-interviewed-jeff-bezos-when-amazon-was-an-insignificant-speck-in-the-book-selling-universe/#more-49306  http://archive.wired.com/wired/archive/7.03/bezos_pr.html  http://www.fastcompany.com/50541/inside-mind-jeff-bezos  http://www.wsj.com/articles/SB832204437381952500  http://www.wsj.com/articles/SB10001424052702303339904576405922077032468  http://phx.corporate-ir.net/phoenix.zhtml?p=irol-corporateTimeline_pf&c=176060  http://content.time.com/time/subscriber/article/0,33009,992927-2,00.html