Podcraft | How To Run A Great Podcast

Podcasting isn’t easy, but it doesn’t have to be complicated.Figuring out who you want to reach and how you’ll serve them is hard work, but it’s the kind that truly moves the needle.In 2025, we risk losing sight of that north star. Too often, clarity is traded for trends, and purpose is swapped for perceived expectations. Stay focused. The best podcasts still begin by serving real people, not chasing the algorithm.On this episode, I'm joined by Rachel Corbett, who brings a wealth of podcasting experience to the table. We discuss some recent data collected through regular polls in our Podcraft Pointers newsletter. Then, we catch up on the latest tools, tactics, and techniques that are working well for us right now.Key Talking PointsThe "Podcasting" Name Debate83% of surveyed indie podcasters believe the term "podcast" hasn't outlived its usefulnessIndustry voices with big profiles are pushing for rebranding, but thousands of creators prefer keeping the termComparison made to radio shows that also stream video