Sawmill Business Podcast

In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Todd Walker, the director of marketing at NWH, who has been with the company for 38 years. They discuss the evolution of the wood industry, particularly the commercialization of alder, changes in marketing strategies over the decades, and the importance of storytelling in connecting with consumers. Todd shares insights on the challenges facing the wood industry, the value of quality products, and the role of women in the industry. The conversation emphasizes the need for education and communication to shift consumer perceptions and promote sustainable practices in the wood business. Top 5 Takeaways: Todd Walker has been with NWH for 38 years and helped pioneer the commercialization of alder woodMarketing has evolved significantly with the advent of the internet and social mediaStorytelling is crucial for connecting with consumers about wood products and their benefitsThe wood industry faces challenges from substitute products an