Podcraft | How To Run A Great Podcast

You don’t need to look far to find a heated debate or surprising statistic about video in podcasting right now.Video is killing podcasts! Video is saving podcasting! If you’re not doing video, what’s the point? It’s a lot.Regardless of which side of the fence you sit on, there’s one thing I’m sure we can all agree on: Every show is different, and adding video unnecessarily could kill your podcast.So rather than continuously examining contradictory data or choosing which hill to die on, I spoke to some podcasters about their real-life experiences adding video to their workflow and the results (and challenges) it can bring. Darren Lake/ DLakeHost of the 1% Better Runner podcast“Video is three times harder, but worth the effort”Darren Lake, otherwise known as DLake, never actually set out to be a podcaster. He just wanted to create a platform where he could explore “weird content” about running. In the first three years, he produced about 40 audio-only episodes. But despite trying “every trick in the book” to gr