D2d - Podcast

In this episode of The D2D Podcast, we sit down with Timothy Veldman, Regional Manager at Firefly Solar and a top-performing sales leader in Canada’s emerging solar industry. With 8+ years of D2D experience across telecom, fundraising, and solar — with references to the alarm industry — Tim shares his raw journey from a reluctant bricklayer to one of the most respected leaders in the space.Tim unpacks the power of resilience, the value of accurate expectations, and why work ethic and coachability matter more than natural sales “talent.” His insights are especially relevant for new or struggling reps, highlighting the daily grind required to build mastery — and how to fall in love with the process. He also gives us an inside look into the solar market in Canada, which is still in its early stages, and shares how it differs from the U.S. in both consumer mindset and commission structure.Whether you’re looking to grow your team, sharpen your leadership, or know when it’s time to step off the doors, Tim’s story a