Not Real Art

Forget the sales gimmicks—“Arthouse” is here to support artists sidelined by the traditional gallery model. In today's episode, our host, Scott “Sourdough” Power, founder of nonprofit media platform Arterial, discusses the concept behind “Arthouse,” an innovative TV series currently in pre-production. This series, which is fiscally sponsored by Arterial, aims to connect artists directly with buyers, eliminating the need for middlemen or galleries.“Arthouse” is all about community engagement. Each episode will feature a family, a couple, or an individual interested in purchasing original art from a local artist but feels intimidated and unsure where to start, often working within a budget of just $500 to $1,000. The “Arthouse” team will meet with prospective buyers in their homes to better understand their needs, tastes, and living situation. Then, he takes them to visit the studios of three talented artists from their community. This immersive experience allows them to learn about the artists’ practices and t