Sawmill Business Podcast

In this episode of the Woodpreneur Podcast, host Jennifer Alger reconnects with Viktor Sarudi from The Stump Shop to discuss the evolution of his business, strategies for growing a social media presence, and how he monetizes his work through brand partnerships. Viktor shares insights on navigating sponsored content, understanding algorithm changes, and his marketing strategies, emphasizing the importance of quality content and consistency in social media engagement.  He discusses the challenges and rewards of balancing a part-time woodworking business with a full-time corporate job, sourcing urban wood, maintaining the integrity of wood pieces, and market trends affecting the woodworking industry. Viktor also reflects on scaling a hobby into a business and the potential for future growth while emphasizing the importance of community engagement. Takeaways Viktor has shifted focus from custom work to creating what he enjoys, finding that brands often pay more than individual customers for products.Growing a