Sawmill Business Podcast

In this episode of The Woodpreneur Podcast, hosted by Steve Larosiliere and Jennifer Alger, guest Seth San Filippo of Urban Lumber Company shares the story of building his business over the past nine years—navigating challenges, embracing growth, and evolving as a leader. He reflects on the unique experiences that come with working in the urban lumber industry, from salvaging materials to crafting custom furniture, which remains his core passion. Seth emphasizes the power of storytelling in marketing and highlights the deep sense of loyalty and connection within his team, whom he considers family. He also discusses how the business adapted during the pandemic, maintained a commitment to high-quality craftsmanship, and fostered collaborative relationships with architects and designers. The episode concludes with insights into future goals, including expanding marketing efforts, strengthening community impact, and continuing to create meaningful, sustainable products. Top Takeaways: Long-term business growth