Startups For the Rest of Us

In this episode of TinySeed Tales, Rob Walling speaks with Colleen Schnettler, co-founder of Hello Query, as she shares her latest startup journey pivot. After reigniting her “shipping muscle” while briefly dabbling in an AI-based project, Colleen refocuses on her newest pivot of Hello Query. She shares the challenges of determining the market viability of an AI-assisted SQL report builder. She stands at a crossroads, torn between catering to internal BI teams or exploring marketing analytics. Topics we cover:  (1:25) – Reflecting on the co-founder breakup (2:42) – Trying a scratch-your-own-itch project (6:27) – Unfair advantages inform another pivot (15:07) – Respecting the “emotional runway”   (19:23) – Marketing insights vs. an internal BI tool (23:01) – The curse of the audience Links from the Show:  Applications for TinySeed are Open Through Feb 23rd Colleen Schnettler (@leenyburger) | X Colleen Schnettler (@leenyburger.bsky.social) | Bluesky Hello Query If y