Marketing School | Digital Marketing | Online Marketing

In Episode #95 Neil and Eric discuss how to make CRO work within your business. Specifically, they’ll highlight the prerequisites you’ll need to cover. Listen to hear them highlight why CRO is NOT for all websites or businesses. Time Stamped Show Notes: 00:28 – Today’s topic: The prerequisites to make CRO work in your business 00:42 – Make sure the website has a good amount of traffic 01:12 – If you don’t have enough leads, it won’t work out 01:23 – Neil ensures they have at least 100-200 conversions per month 02:04 – Make sure you’re prioritizing correctly 02:14 – Use the Eisenhower Matrix 03:03 – Make sure the timing is right 03:07 – Set up your funnel 04:20 – Make sure somebody owns CRO in your team 05:29 – Survey your audience 05:33 – Use Survey Monkey or Qualaroo 07:00 – Make use of your website’s search 07:18 – Kissmetrics 07:35 – Crazy Egg will show you how users interact with your site 08:20 – That’s it for today’s episode! 3 Key Points: CRO doesn’t just work with any