Marketing School | Digital Marketing | Online Marketing

In Episode #152, Eric and Neil tackle the Google Analytics metrics that you should be tracking for your business. Listen to discover the metrics worth monitoring on a weekly basis that will help you improve your conversion rates. Understanding your metrics will also help you find and address your problem areas to better optimize your website’s performance. Time Stamped Show Notes: 00:28 – Today’s topic: Which Google Analytics Metrics Should You Be Tracking? 00:35 – It’s important to track your conversion rates 00:46 – This tells you how well your website is performing 01:07 – Look at your traffic from the last 7 days and do week by week comparison 01:19 – You should be getting more traffic from the previous week 01:25 – “You will not always hit those goals but you’ll see which channels are moving down” 01:30 – Figure out strategies you can use to address the metrics that went down 02:03 – The week by week indicator should show you results of whether you’re doing better or worse 02:06 – Look a