Marketing School | Digital Marketing | Online Marketing

In Episode #159, Eric and Neil discuss what you need to know about digital marketing before investing your time and money. Listen as they explain the benefits of zeroing in on one channel over time and more first hand advice about how to tackle digital marketing for yourself as opposed to outsourcing to an agency. Time Stamped Show Notes: 00:28 – Today’s topic: What You Need to Know About Digital Marketing Before Investing in It 00:50 – First is to get a high level view of what is going on 00:57 – There are a lot of YouTube videos available, like the one from HubSpot 01:30 – Know what your goals are and be clear with your target 01:51 – Figure out what channel you want to tackle first 02:02 – Neil’s focus is content marketing 03:00 – Neil wants to use YouTube 03:58 – Neil shares how he still maximizes on Facebook, even after he stopped spending money on it 04:30 – “Focus on one channel at a time and focus on things that work” 05:29 – Neil only does a few channels at once 05:49 – NeilPatel.com