Marketing School | Digital Marketing | Online Marketing

In Episode #161, Eric and Neil discuss the 7 elements of an effective marketing report. The marketing report reflects the health of your business and is a great sending base to inform that next step. Tune in to find out WHAT you need to assess and HOW to gather that information, in order to have that clear assessment of how your business is doing. Time Stamped Show Notes: 00:27 - Today’s topic: 7 Elements of an Effective Marketing Report 00:45 – First, have high-level goals 01:08 – Have a different kind of threshold 01:24 – “Have your targets laid out so it is easier for people to digest” 01:31 – Second, look at the growth 01:47 – Examine your growth weekly 03:25 – Assess how to calculate your growth properly—don’t just look at the total visitor count 04:28 – The growth rate should be staying the same, if not increasing 04:39 – Third, use simple, report tracking tools, like Cyfe, and connect it to your spreadsheet report in order to pull data 05:27 – GA data grabber helps you to pull reports