Marketing School | Digital Marketing | Online Marketing

In Episode #183, Eric and Neil discuss when you should give up on a marketing campaign. Tune in to find out if it is the right time to give up your current marketing campaign or whether it’s time to just pause it. Neil also shares from his own personal experience with spending on branding and how his return on investment didn’t come until years later. Time Stamped Show Notes: 00:27 – Today’s topic: When Is It Time to Give Up on a Marketing Campaign? 00:58 – Have specific goals, objectives, and have a timeline 01:05 – Set your smart goal, initially 01:18 – Have the right mindset 01:36 – If a marketing campaign doesn’t work at first, you can pause it and not shut it down 02:06 – Neil had spent on branding, but it wasn’t generating money 02:30 – After 6 years, Neil is now getting a big ROI from branding 03:15 – Paid acquisition is a short term campaign where you should get a ROI in just a few months 04:05 – Marketing requires reiteration 04:30 – The traction of YouTube ads 05:25 – Always put a ti