Marketing School | Digital Marketing | Online Marketing

In Episode #201, Eric and Neil discuss how to rank for head terms. Tune in to know if the head terms and long-tail terms you are using are ranking well. Also, find out how easy it is for Google to read and rank your head terms. Time Stamped Show Notes: 00:27 – Today’s topic: How to Rank for Head Terms 00:35 – Head terms are 1 or 2 keywords or a phrase like: shoes, basketball shoes, running shoes 01:18 – Long-tail terms are three or more keyword phrases like “gray Nike running shoes” 01:36 – To rank for head terms, first look at your external links; the more that people link to you, the better 01:45 – “The sites with the highest domain authority tend to do well in ranking head terms” 01:53 – Second is brand queries; the more people type in your brand name, the more likely you are to rank 02:04 – If your term is the head term itself, it is easier to rank 02:30 – Read the case study of Glen Allsopp of ViperChill 02:36 – Glen studied a group of companies who linked to each other internally 02:50 –