Marketing School | Digital Marketing | Online Marketing

In Episode #281, Eric and Neil discuss how to reduce PPC spending in 1 hour without impacting your content conversions. Tune in to learn how you can efficiently run your PCC and paid ads campaigns without spending more than your desired budget and the importance of knowing when to stop your campaigns.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Reduce PPC Spending in 1 Hour Without Impacting Your Current Conversions 00:36 – We want to have efficiency when we run our PPC or paid ads campaigns 01:05 – What you want to do is take a look at the things that are not converting for you 01:07 – Go to AdWords or Facebook and pause those that are not converting 01:15 – You can pause the high CPA ads inside of Facebook 01:36 – You can also add a negative keyword 01:56 – Another option is to find the exact match, so you’re not digging around on the variations of the keywords that do not fit 02:05 – When you’re trying to figure out what term you want to bid on, make sure you remove the display net