Marketing School | Digital Marketing | Online Marketing

In Episode #193, Eric and Neil discuss why your SEO sucks and how to fix it. Your SEO isn’t something you just figure out once and then drop it. It needs to be maintained and deserves your attention in order to stay ahead of your competitors. Tune in to find out why your SEO is NOT working and the tips that will keep your SEO operating at its best. Time Stamped Show Notes: 00:27 – Today’s topic: Why Your SEO Sucks and How to Fix It 00:35 – The biggest reason is that everyone believes that they can install a plug-in, and that’s it 00:58 – People focus on off-page SEO and no one focuses on on-page 01:20 – For on-page SEO, do keyword research 01:26 – Check Google Trends to see how keywords are trending 01:32 – Use Keyword.io and Google Keyword Planner 01:46 – Have a goal that you want to achieve 02:00 – Content and links are what matters in SEO 02:09 – Another problem is people not checking their extra links, especially the ones that are irrelevant 02:16 – “The last thing you want to do is be