Marketing School | Digital Marketing | Online Marketing

In Episode #197, Eric and Neil discuss the 7-point Facebook advertising checklist. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign. Eric and Neil discuss 7 key tips that will get you on track to increasing your sales and click-through rates. Time Stamped Show Notes: 00:27 – Today’s topic: 7-Point Facebook Advertising Checklist 00:35 – First, have a good image 00:48 – Use tools like Canva 00:53 – A good image drive means a good click-through rate 01:06 – Second, have a lot of text 01:18 – The more persuasive the text and the more stories you have, the better the conversion 01:37 – Third, try different objectives and see the results 02:21 – If you need people to register for something, go with the website conversion objective if that’s what you need if you want conversion in your website 02:28 – If that isn’t working or you want to try something new, try clicks and see what works better for you 02:42 – Fourth, make sure that ad frequency is le