Marketing School | Digital Marketing | Online Marketing

In Episode #215, Eric and Neil discuss their favorite marketing books. They give you a quick synopsis of the value offered by each book and how these principles can help your marketing strategy. Whether you’re starting out or are an experienced marketer, there’s always more you can learn to up your marketing game. Time Stamped Show Notes: 00:27 – Today’s topic: Our Favorite Marketing Books 00:35 – Breakthrough Advertising 00:45 – Talks about people’s desires 01:09 – Explains the concepts of good copywriting 01:25 – Don’t Make Me Think 01:28 – This book includes design concepts 01:44 – Most marketers think having a good design equates to greater conversion rates 01:57 – Influence 02:01 – Discusses how you influence people to do something, like buying a product 02:07 – Concept of price anchoring: anchoring a price so high that when a customer comes in, you drop the price for them significantly that they can’t walk away from the purchase 03:06 – The 22 Immutable Laws of Marketing 03:12