Marketing School | Digital Marketing | Online Marketing

In Episode #219, Eric and Neil discuss how much you should spend on marketing when you’re first starting out. Tune in to find out the importance of establishing that budget before you begin and why you need to stick with what works. Time Stamped Show Notes: 00:27 – Today’s topic: How Much to Spend on Marketing When You’re First Starting 00:54 – Come up with a budget you’re comfortable with when it comes to experimentation 01:20 – “Marketing should be a cash flow positive endeavor” 01:27 – It all comes down to experimentation when you’re starting off 01:59 – Keep doing the experiments until something works and pays off 02:05 – Stop experimenting when you’ve found a channel that’s working 02:17 – Some companies have a 3-year LTV 02:33 – “Experiment until you have a channel that works, then scale up and stop the experimentation once the channel caps” 03:01 – Sean Ellis’ blog post on setting growth experiments 03:09 – Brian Balfour’s blog post 03:22 – Do experiments consistently and track it 03:38