Marketing School | Digital Marketing | Online Marketing

In Episode #271, Eric and Neil discuss how a small business can get started with public relations without hiring an agency. Tune in to learn the online tools that can help make your PR a breeze and other effective ways that do not cost you a single dollar. Time Stamped Show Notes: 00:27 – Today’s topic: How Small Businesses Can Get Started with PR Without Hiring an Agency 00:36 – Public relations is still relevant today 00:49 – Eric recommends HARO or Help a Reporter Out 00:54 – You can find reporters who are also looking for help 01:04 – They have all sorts of categories of stories that you don’t expect 01:16 – Monitor it and get daily alerts 01:28 – Neil, as a startup, loves using agencies and individual people 01:37 – Chris Barrett is a performance-based PR rep 01:47 – Traditional PR people don’t think that Chris’ model is healthy for the space 01:55 – Chris still continues with his model and has also worked with Eric 02:14 – Pay per performance is definitely an option 02:21 – PRLOG is