Marketing School | Digital Marketing | Online Marketing

In Episode #278, Eric and Neil discuss how to structure your marketing team. Tune in to learn what you can do to improve your marketing team and the disadvantages of growing your team too big, too quickly. Time Stamped Show Notes: 00:27 – Today’s topic: How to Structure Your Marketing Team 00:50 – With startups today, there is a growth team, growth lead, and VP of growth 01:37 – Some companies who have growth or marketing teams forget to have engineers, developers or designers 02:12 – Make sure you have designers and engineers that can work with the marketing team 02:20 – Neil wants to hire just one person who is a good executor and knows what they’re doing 02:27 – That one person can hire contractors who will get things done for them 02:41 – As the team grows, the contractors are hired in-house and they become full-time employees 02:50 – In Crazy Egg, the first guy was Shawn and the team grew to 4 or 5 03:04 – When you add too many people at once, everything will slow down 03:15 – Neil provides h