Marketing School | Digital Marketing | Online Marketing

In Episode #291, Eric and Neil discuss 7 techniques for keeping users engaged in 2000+ word blog posts. You don’t want your blog post to read like a lecture—your readers will drop like flies. Instead, in you employ even just a few of these techniques, you’re bound to increase that engagement and keep your audience scrolling down... Time Stamped Show Notes: 00:27 – Today’s topic: 7 Techniques For Keeping Users Engaged in 2000+ Word Blog Posts 00:43 – First technique is to make sure that your post is written in a conversational tone 00:50 – Consider your post like you’re giving a lecture and you don’t want your readers to get bored 01:03 – Use words like “you” and “I” within your blog post 01:10 – Second is to use bucket brigades; Eric learned this from Brian Dean 01:19 – It is basically breaking up more paragraphs, instead of having walls and walls of text 01:43 – Third is sub-headings 01:45 – Think of your blog post as a book 01:48 – Adding a sub-heading makes it more scalable and it’s on top