Marketing School | Digital Marketing | Online Marketing

In Episode #318, Eric and Neil discuss what SMS marketing is. Tune in to learn how you can optimize your SMS campaigns and increase those open rates! Eric and Neil also discuss what NOT to do when it comes to SMS. Time Stamped Show Notes: 00:27 – Today’s topic: What Is SMS Marketing (and How You Can Leverage It) 00:42 – SMS stands for Short Method Service 01:07 – If someone opts in to your email list and you’re able to get his number, send them a message 01:12 – Open rates for text messages are higher 01:47 – Neil uses SMS for reminders with their marketing campaigns 02:15 – Neil sends SMS reminders for his webinars 02:56 – Events should have people asking for attendees’ phone numbers 03:38 – When you’re closing a deal, send them a SMS and give them a little value 04:11 – When you have leads coming to your site or from WordPress, the details can push them through Zapier then Twilio 04:40 – You can do immediate action depending on the lead’s budget 05:24 – Call Loop can help you send SMS