Marketing School | Digital Marketing | Online Marketing

In Episode #327, Eric and Neil discuss 7 things to consider before investing in Facebook ads. Tune in to learn how to successfully use Facebook ads and the checklist you should keep before putting your money down. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Things to Consider Before Investing in Facebook Ads 00:35 – First is to know your audience 00:48 – You should know your target before spending money 01:10 – Second is to make sure you know what you’re promoting and that it is proven 01:24 – It is important to test what you’re promoting and its conversion in other channels 01:48 – Optimize your funnel and conversion rates in other channels before going into Facebook 01:53 – Third is to have goals set up 02:10 – Figure out your key indicators 02:20 – “What gets measured gets managed” 02:23 – Fourth is to have a testing budget 02:45 – You need to do the testing in chunks or increments 02:57 – Fifth is to know the different formats when you’re starting out 03:15 – Settle on one